A STORY OR MESSAGE IS PERSUASIVE THROUGH ITS CONTENT, TONE AND TIMING
You have an important story or complex message. You need words that strike the right chord and have the power to persuade. And you’re looking for a professional to make that transition.
What follows is an interplay between narrator, writer and target audience. As a writer, this requires me to:
Listen and hear what is actually being said
Observe and see what happens when the narrator speaks
Sense where the true passion and emotion lie
From this foundation, I connect the dots. It’s all about structure, rhythm and perspective. I piece together content, tone and timing until everything clicks into place and fits together seamlessly.
MY WRITING AND ITS AUDIENCE
I love this creative process and welcome the opportunity to articulate your vision on paper.For example, this could be a grant application to finance your project, an advisory report or your family history.
Perhaps you are already well on your way and are looking for a professional to brainstorm with you on your website content, article or key messages. Someone who checks for clarity, consistency and persuasiveness. In these instances, I am your editor and sparring partner.
I work for corporate clients and SMEs, non-profit organisations and private individuals.
Currently, I am also writing for myself. I am working on my book ‘The Rebel: On the desire for change, courage, and taking action’.
CASES
Bid management
Proposals, tenders and grant applications
Co-authored the prestigious ‘Turing Toekenning I’ grant application for the Pieter de Hooch exhibition. Managed and delivered the marketing, communication, and education sections, resulting in a €500,000 grant awarded by the Turing Foundation.
Commercial Content
Online and offline marketing and communications
Authored its website content, LinkedIn profile, and personal branding. Given the startup phase, the primary focus was on defining the company’s positioning and translating this into its public profile.
Strategic Reports
Advisory, policy, research and implementation
Authored the Ambassador Policy report. Developed this strategy through in-depth interviews with expert survivors, media professionals, charities, and donors.
Curriculum Design
Learning, training and development
Responsible for developing and writing the training manual and educational materials for the textbook “Sales and Account Management”, Putten, W. et al. (2012). Target audience: higher education students and B2B sector professionals.