Fonds Slachtofferhulp
An expert in structuring complex, multidisciplinary data and converting it into concrete, operational execution plans.
Victim Support Fund (Fonds Slachtofferhulp)
Authored the report “The Ambassador Policy as a Central Radar: Findings and Recommendations”. Formulated the complete ambassador policy, including the operational plan, positioning, proposition, organisational framework, and do’s & don’ts.
In addition, the research also focused on the issue of how Fonds Slachtofferhulp should deal with ambassadors: what -for example- are the consequences if it collaborates with celebrities or with victims and relatives? An external research was conducted to collect best practices. Developed the strategy through in-depth interviews with expert survivors, media professionals, charities, and donors.
As a Marketing & Communications consultant also responsible for implementing a differentiated communication policy aimed at the four target groups of Fonds Slachtofferhulp and increasing the willingness of individuals to donate.
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