Pearson
A didactic specialist in defining comprehensive learning objectives and creatively designing cohesive, interactive learning activities and programmes.
Pearson Benelux
Educational publisher developing learning resources, assessments, and psychological testing materials
Author. Responsible for developing and writing the training manual and educational materials for the textbook “Sales and Account Management”, Putten, W. et al. (2012).
Target audience: higher education students and B2B sector professionals.
Purpose of the book and the manual: to professionalize the sales process and sales organizations.
Focus: bridging the gap between sales concepts and their practical application.
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LOI
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Hogeschool van Amsterdam en Hogeschool InHolland Diemen
Author of various educational modules like strategy, management, HRM, leadership, sales, and marketing, including instructor manuals and examinations. Degree programs: Commercial Economics and Management, Economics and Law. Also serves as a coach, evaluator, and assessor for students completing their final graduation projects.
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